Posts by Jeannie Ruesch
Me Want Cookies! The Cookie Monster ROCKS this ad. Serious High Fives here.
https://www.youtube.com/watch?v=CCbWyYr82BM If you haven’t seen this ad yet, you’re missing out. It’s one commercial I admit to watching, let’s see, oh a dozen times already. On purpose. Because I love it. A commercial. Now THAT is amazing marketing. This is an iPhone ad, focuses specifically on what Siri can do for you. And then to…
Read MoreWhy You Need to Understand What Plugins Your WordPress Site Uses
Is your website built on WordPress? With the incredible theme options for creative businesses, WordPress is by far one of the easiest platforms to build on. (And it’s the platform we build sites for clients exclusively.) And the plethora of plugins (those things that connect in and add really cool functions to your site) available to…
Read MoreHow to Flip Your Brainstorming Meeting Around To Get More from Your Team
Let’s set the stage: You have a team meeting in five minutes. You’re ready. You’re walking into that meeting, prepared with the ideas you’ve written down and you’re ready to share your brilliance with your co-conspirators. What if we told you that you just failed the first step of collaboration? Surprised? Annoyed? Ready to click…
Read MoreWhat is the difference between your “Work” and your “brand”?
Your art speaks for itself. Often times, creative entrepreneurs build a business around their art – be it photography, graphic design, books, productions, the list goes on. Your art speaks volumes of who you are and the beauty that you can provide to this world. We want to help you discern the difference from your…
Read MoreBitsbox Customer Service – Turning a potential problem into a win
Customer Service is one of the biggest areas often overlooked that your company can leverage to create an incredible brand and build amazing loyalty among your clients — whether they are new converts, long-time purchasers or those who have fallen off of your active sales funnels. I had an experience this past week with a company…
Read MoreWhy Your Marketing Team Needs the Calendar Tool CoSchedule
When we started the Theater of Marketing, we knew that we wanted to set ourselves up for success from the beginning. That meant right from the gate, we needed a surefire way to keep ourselves on task, focused and with a great process in place to push out content and get our site running smoothly. …
Read MoreDon’t Be a Hooker- Understanding your Client’s Decision Process
Have you heard of the Iron Triangle? That’s okay. Most people haven’t. But you exercise its values every single day that you take part of someone else’s business. When you go grab that hamburger at lunch time. When you choose Amazon Prime over some other store that doesn’t offer included 2 day shipping. When you…
Read MoreInfographic: How to Calculate Your Freelance Hourly Rate
It’s always tough to know what to charge. Here’s an infographic that breaks down how you figure that out. When you’re a freelancer, it can be really hard to tell. As a full-time employee, your salary also takes into consideration business costs like health care, licensing, taxes, and other business essentials, but when you work for…
Read MoreDo You Really Need Marketing, or Can You Go Viral in a Day?
Imagine you have built the most amazing technology tool that has the ability to fix all of the world hunger problems. It figures out shipping logistics for food before it spoils, it determines the ratio of food/person. It works out all of the left overs of all of the restaurants and transports them safely to…
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