Marketing Strategy
Market with a Mission to Grow Your Business
It’s that time of year where businesses start taking time to build their business plans for the next year! As you dive into looking at your data and select what activities will drive your business, you should also be reflecting on your mission and your ideal client. To help get your creative juices flowing in…
Read MoreTheatre Tips: How To Build Your Branded Background
I love helping speakers and entrepreneurs figure out their branding identity by using my background in theatre to help it come alive in the space they have chosen for their home office! Below, you will find some quick tips to start thinking about your space and how it could reflect who you are and your…
Read MoreHow to Determine Your Firm’s Niche or Specialization for Greater Success
If you don’t know where you’re going, it doesn’t matter which path you take-Cheshire Cat In order to get to your vision of your ideal practice or firm, you need to have a clear understanding of where you want to go and a clear picture of what you want and the clients you want to…
Read MoreOur ABCs of Marketing
This post is our fun way to share some of our favorite marketing technology tools and give you a brief description of what they can do. When we find products that work like they say they do and make our jobs in marketing easier, then we are on board. We, of course, want to share…
Read More3 Myths of Banner Ads
Are you using banner ads in your marketing efforts? Considering using them but not sure they are worth spending the money? Banner ads are a staple in today’s digital marketing efforts and can be a worthy portion of your overall marketing plans, but before you take that leap, you need to understand your goals. Where…
Read More3 Most Common PowerPoint Mistakes
In order to keep the mob from grabbing their pitchforks and roasting you in your post webinar or event survey you must avoid these three simple mistakes. If you do even one of these errors you could be turning away potential clients, major dollars, and or loosing your following. It’s pivitol that you take the…
Read MoreThe 360 Experience: Travel Anywhere From Your Phone
The latest thing to take mobile social media by storm is 360 technology. If you have not been introduced to this technology yet, you may want to sit down. Pull up this video in the YouTube app on your smartphone. While the video is playing, move your phone around and you’ll feel like you’re experiencing…
Read More6 Quick Marketing Tips to Help you Stop Pouring Your Dollars Down the Drain
I love creating marketing campaigns that are unique, it truly is something that brings me joy. I am sure if you’re reading this, you’re on a mission to launch something that will change lives. I want to help you on that mission and give you some steps for success. Before I start brainstorming I always…
Read MoreThe #1 Biggest Mistake Companies Make At Trade Shows
I love being positive. I love helping people. And I hope this doesn’t sound like too much of a rant but I have to share this. I travel to about 15 conferences every year, it’s not a lot but since I have been going to trade shows since the 90’s, they do add up. These…
Read More