Time changes us. It changes our experiences, which change how we view the world and what matters to us. What you were passionate about five years ago, maybe even one year ago, may not be what drives you today. Recently, I made a tremendous shift in my future as a writer. It felt like a […]
This post is our fun way to share some of our favorite marketing technology tools and give you a brief description of what they can do. When we find products that work like they say they do and make our jobs in marketing easier, then we are on board. We, of course, want to share […]
I found this great article on themuse.com by Jeff Haden of Inc. that talks about how to show you’re the most confident person in the room (even if you feel like you’re not.) His tips are terrific and a great way to consider how confident people act. The cliff notes of the tips: Listen Way […]
We’re always on the look out for great technology and we use 17 hats ourselves. Here is a great review by Greg Lam over the Accountex Report on a great project tool for small business owners. I often dismiss apps that do everything, especially viewed through the lens of an accounting professional. However, as a small business […]
A few weeks ago, I was putting together a brochure piece that required logos from a variety of companies. So i went searching to grab the appropriate files I would need —the file had to be high quality to print crisp and clean. The company in question didn’t have the right file. The designer who […]
Have you ever been in that position where someone wanted to hire you, you took the job —and regretted it every minute there after? Yup. Me, too. One of the things that Misty and I have decided over our years of working together is that we love, love LOVE working with nice people. We love […]
With smartphones and the desire to engage our audiences with those behind-the-scenes moments we’re so apt to encourage you to do, there is one consideration that not everyone thinks about: Is it legal? We found this great post with an easy to read infographic checklist created by Kerry O’Shea Gorgone, J.D./M.B.A., is a lawyer, podcaster and speaker, to help […]
Have you ever read an article about marketing that said something along the lines of “Be Authentic”, be yourself? Yup. Me, too. Lots of them. Authenticity in business is a big buzz word. It’s a great buzz word. Authenticity is key in building your business. But when your business is YOU – whether you’re a speaker, an […]
One of the things we often tell clients when it comes to social media is to share a little more of themselves, to show a little behind-the-scenes magic of what you do. And before you say, “It’s not magic when I’m deleting 30 pages I just wrote from my current novel in progress.”, think again. […]
One of our Reasons To Live here at Theater of Marketing is to help creative companies really connect who they are and to help them show off that passion and connect with people. As a creative myself, I understand that it can be easy to underestimate the value of how you present yourself to the […]
There’s a good chance if you are spending any time on social networks for your business, you spend about ten minutes frantically pushing tweets or posts out. All at once. Raise Your hand. I won’t judge. Okay, yes, yes, I will. But just a little. You’re out there, you’re making an effort and that is huge. High […]
If you haven’t seen this ad yet, you’re missing out. It’s one commercial I admit to watching, let’s see, oh a dozen times already. On purpose. Because I love it. A commercial. Now THAT is amazing marketing. This is an iPhone ad, focuses specifically on what Siri can do for you. And then to follow […]