Being Authentic is Hard

Have you ever read an article about marketing that said something along the lines of “Be Authentic”, be yourself? Yup. Me, too.  Lots of them. Authenticity in business is a big buzz word. It’s a great buzz word.  Authenticity is key in building your business.  But when your business is YOU – whether you’re a speaker, an […]

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I’m Worth it. You’re Worth it. 1 Very Important Reason Why You Deserve a Better Web Presence.

One of our Reasons To Live here at Theater of Marketing is to help creative companies really connect who they are and to help them show off that passion and connect with people. As a creative myself, I understand that it can be easy to underestimate the value of how you present yourself to the […]

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Miss Judgey Pants Here: This One Social Media Mistake Makes Me Cringe by @jeannieruesch

There’s a good chance if you are spending any time on social networks for your business, you spend about ten minutes frantically pushing tweets or posts out.  All at once. Raise Your hand. I won’t judge. Okay, yes, yes, I will. But just a little. You’re out there, you’re making an effort and that is huge. High […]

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